Pendleton Whisky Velocity Tour: PBR - Professional Bull Riders Tickets CFG Bank Arena

Pendleton Whisky Velocity Tour Santander Arena Seating chart

700 Penn Street, Reading, PA, 19602

PBR: Pendleton Whisky Velocity Tour at Santander Arena

PBR: Pendleton Whisky Velocity Tour brings professional bull riding to Santander Arena in Reading, Pennsylvania, on January 30, 2027. The event is listed in the Sports category and Rodeo subcategory on lancastertickets.com. With one scheduled date at the arena, this is a chance to see elite riders and powerful bucking bulls compete in a fast-paced live sports spectacle.

The Pendleton Whisky Velocity Tour is part of Professional Bull Riders' touring competition, showcasing riders who aim to stay aboard a bucking bull for eight seconds and earn scores from judges. The format combines high-stakes competition with arena-scale production, making each ride a brief, intense test of balance, timing, and control. The Reading date is scheduled for January 30; event-specific details such as the start time and opening acts have not been provided.

Santander Arena is a multipurpose indoor venue in downtown Reading, with an approximate capacity of 8,500. Its central location makes the event a convenient night out for local fans and visitors to Berks County. Prices currently start around $40, with availability and final costs varying by seat location and demand.

Venue and Seating Information

The arena's lower bowl, upper bowl, suites, and event floor offer different ways to experience the action. For a close view of the bull riding, lower-level seats are a strong option; the floor configuration may vary by event, so check the ticket details before choosing a section. The 300-level upper bowl can be a more budget-conscious choice, with center sections offering a broader view of the arena. Extreme corner seats in the upper bowl may feel more distant from the action.

Located at 700 Penn St, Reading, PA 19602, Santander Arena has concessions, bar areas, and accessible seating. The Loft Lounge and premium suites are available for select events; confirm availability for this PBR date when selecting tickets.

Parking Information

Downtown Reading has several parking choices within walking distance of the arena. The venue's information lists the following options; prices are estimates and may change for event day.

• Santander Arena Parking Garage — 613 Franklin St, Reading, PA 19602. The adjacent covered garage is listed at an estimated $5–$15, with limited spaces, so arriving early is recommended.
• Downtown Reading surface lots — Municipal and private lots are available roughly one to three blocks away, with estimated prices of $5–$12.
• Temporary Box Office parking — Parking near 700 Penn St may be available directly outside the Box Office; pricing varies by event.

For current availability and parking arrangements, consult Santander Arena's official website. The adjacent garage can fill quickly, so consider arriving early or using a nearby downtown lot.